Internal Communication

In our experience, employees very rarely feel that they get enough information from management.

We expect authenticity from leaders

Employees are demanding more from their leaders. They want to be inspired, they want to see purpose, they want to be included, and they want to be respected.

At Lead Agency, we believe that leaders who appear as whole people and who communicate authentically – with all the mistakes, doubts and shortcomings that entails – will own the future more than leaders who act as “corporate soldiers” and communicate in PowerPoint bullets.

As a leader, it requires a special communication effort to get everyone on board when the organization must adapt to new ways of working and optimize established workflows, such as AI solutions becoming more and more integrated into our every day and working lives.

Culture and motivation

Leaders must retain their employees not only through salary and benefits but also through culture, human and professional inspiration, and motivation. When we are proud of our workplace and leaders, we become brand ambassadors, more loyal, more motivated, and excited to go to work.

In other words, today, purpose, brand, and corporate strategy are not just for the website and the boardroom. Employees expect to be taken on the journey through more than a town hall meeting. We need to communicate, involve, and engage our employees with the same seriousness and care for messaging, timing, and channels as we do in our external communication.

Data and analytics provide direction

At Lead Agency, we conduct research and surveys among employees so we know what they expect and want. We develop strategies and execute modern internal communication strategies in close partnership with the top and middle management, and we develop the company’s internal communication channels.

All companies and organizations contain ambitions, knowledge, news, insights, and know-how. Knowledge that, in most cases, deserves to be shared internally and externally.

When you team up with us to develop a strategy for your internal communication, you set the direction initially. What is the status today? What do you want to change? And what are the challenges and opportunities along the way? Once the analysis and goals are clear, we develop your strategy, narratives and plans for content and execution. We also measure the impact, and we educate and coach both management teams and individuals.