For several years, Barbara has been working with corporate communication and branding and she is specialised within Health, Sustainability and Tech. Her clientele counts large international companies and organisations who all wish to make a difference in the society which they are a part of – and who wish to navigate wisely in the landscape in which they operate. At the same time, Barbara is responsible for the development and implementation of LEAD’s own sustainability policy, whose purpose is for LEAD to reduce their own negative climate impact as much as possible.

Barbara has previously worked as a public servant in the Ministry of Transportation. Moreover, she has worked for A.P. Møller Mærsk and has a Master of Arts in International Business Communication from Copenhagen Business School.

Barbara has recently ( two decades later than everyone else) found the joy of yoga. Furthermore, she has a hard time getting through a day of work without music, and her playlist is a judicious mix of The Doors and Kendrick Lamar.