Corporate communication

Corporate communication is, first and foremost, about safeguarding an organization’s reputation. Employees, politicians, and consumers are increasingly demanding that the outside world and companies and organizations actively contribute to society’s development.

Corporate communication covers both external and internal communication, and it is, therefore, a large area that requires an overview and prioritization to achieve the desired results.

We help organizations that want to optimize their communication so that it supports the business strategy as effectively as possible.

Many of our services fall under the discipline of corporate communication. But the reason we choose to highlight it here is that many overlook the important exercise of prioritizing and planning communication across efforts and channels.

This includes PR, marketing, social media, crisis communication, internal communication, and investor relations.

Michael Kowal
“The key to an effective communication strategy is to prioritize which two to three agendas are the most important for your company - and which ones you should avoid”
Strategy Director & Partner

A strategic approach with a focus on business goals

A good branding and communication strategy is based on the organization’s business strategy. This is because purpose, narrative, sustainability ambitions, objectives and efforts that are disconnected from the bottom line are pointless – and, as a result, lose credibility and legitimacy. Therefore, it is crucial for good and successful communication that you consider how to reach the right target groups through the right channels and at the right time.

Our corporate communication services often begin with a branding and communication strategy. Many then choose to engage us as a trusted advisor who is deeply involved in the business and can quickly and easily step in to execute various tasks within everything from PR, campaigns, events, crisis communication, digital initiatives, internal communication tasks and analysis.

Trine Pilgaard Jørgensen
“Once the most important agendas are prioritized in the strategy, they need to be translated into communication. Digitally positioning your thought leaders on social media adds personality to the brand”
Head of Digital Strategy & AI