Public Affairs
Every day, politicians and civil servants make hundreds of decisions that affect the conditions for businesses, thousands of organizations, and individual citizens.
Decisions that are driven by professional priorities but also by personal motivation, news agendas or the voice of the people on social media.
It is not only possible to predict but also to prepare for and even influence many of the events, decisions and legislation that are waiting around the corner.
Public affairs is about building a strong political agenda with an eye for the society it speaks to. It presents both challenges and solutions and credibly communicates them in a way that appeals to a wide audience. This is where Lead Agency comes in.
Our approach to public affairs
In our work with public affairs, we navigate according to three principles:
The first is about societal insight and understanding the trends, agendas and public opinion that surround political decisions. In our approach to public affairs, we often draw on multiple disciplines – from analysis to creative concepts, PR, and social media. The combination of multiple disciplines provides important insights into what drives stakeholders and how their opinions can be shifted.
The second is about building strong partnerships and alliances. This is often where we see the greatest political results achieved. When you succeed in bringing together a wide range of stakeholders around common political solutions, the legitimacy of your demands increases. It also makes it easier for political actors to translate your wishes into reality, which strengthens the sustainability of the changes you make.
The third is about positive societal impact, because communication and politics should make a difference. We achieve the greatest impact by making the connection between your specific goals and the trends and agendas that are moving Denmark in a positive direction.
Political influence is something you must earn
At Lead Agency, we have more than 10 years of experience in public affairs. We are a team of ten people with experience from different parts of the political machinery at Christiansborg, central ministries at Slotsholmen and large political organizations.
We consult a wide range of companies and organizations in various industries. Our advice is analytical and strategic, and we have high ambitions on your behalf. That’s why we allow ourselves to challenge the people we advise – because we don’t want to waste your time or the politicians’ time. Political influence is something you have to earn. Getting political decision-makers to listen requires solid arguments, high credibility and an understanding of the political game. Sometimes the task may be bigger than you thought and require other or more approaches than just public affairs. Other times, a small effort can create big results.
