Digital audit and social listening

How does your brand perform digitally? How are your products being talked about on social media? How do your audiences and customers engage with the agendas and trends that are strategically important to you? And are you represented on the platforms and channels where your customers and key stakeholders are?

It is possible to measure how a brand performs digitally, and we often do this prior to developing a new communication strategy. Digital brand audits and social listening analyses help us understand the behaviour and preferences of target groups, as well as which channels, they prefer to interact with, discuss, or be exposed to your brand, products, or agenda.

Specifically, digital brand audits and social listening analyses present several insights that create a solid foundation for further work on strategy, channel selection and creative development of concepts and activities in your digital presence.