Communication strategy

When you choose us as your communication strategy partner, you’ll work closely with some of Denmark’s most experienced communication advisors and the most creative teams in the industry. Our processes are engaging, curious, creative, and always based on thorough research and analysis.

Just like people, brands have strengths and weaknesses. Some brands, for example, have a charismatic and well-known personality at the forefront who embodies the communication strategy and brand. Others have a long and rich history behind them that needs to be nurtured and promoted. Others are brand new to the market and need to build awareness and reputation from scratch and prove their worth.

Regardless of their strengths, weaknesses and place in the journey, consumers expect more and more from today’s brands. That’s why we see that successful brands all have stories that go beyond catchy slogans and a great visual identity: 1) They have a clear position and a unique and inspiring narrative about what they want and what they can do. 2) They have an attitude on how they can contribute to the positive and sustainable development of the society around them and are able to act in the public and political agendas that shape the brand’s market. 3) Their actions and results show that it’s not just talk. Greenwashing, pinkwashing – and washing in general – is a no-go.

But the opposite – playing down the good things you do or not having any sustainability ambitions at all – can prove to be just as big a problem. A problem for sales, for recruitment, for society.

Communication strategy

In addition to a strong position and basic narrative, the strategy should map out the goal of your communication.

With concrete goals and KPIs, you make sure that your communication is strategically founded. By identifying communication issues, you create coherence and test the relevance of your communication across messages and channels. With a thorough analysis and profiling of the market and target groups, we ensure that you reach the right people with the right messages at the right time, thereby optimizing your communication and marketing resources.

Action and activity plan

Once the strategic foundation is in place, we can decide where and how to deliver results. The strategy results in a concrete activity plan that describes the choice of channels and timing for the activities that will deliver results. This can be anything from social media marketing, PR, campaigns, public affairs, internal communication, and employer advocacy to events.