Brand strategy brought attention to new foundation in competitive market​

Task

In 2022, the Ebbefos Foundation was to be launched as a brand new non-profit foundation in Denmark. Therefore, they needed a strong branding and position so that the foundation could stand out and get noticed in the foundation landscape.​

The Ebbefos Foundation supports initiatives that can help improve mental health and prevent ill-being in both the short and long term – and this needed to be reflected in their strategy and visual identity.

Solution

Lead Agency worked closely with the board and the family to develop a strong brand strategy including purpose, narrative and visual identity (CVI) that positions the Ebbefos Foundation as the new, strong and action-oriented voice in the market.​

The process included interviews with stakeholders and family members as well as workshops with both management and the board.​

The result was a purple universe with the tagline “When life throws knots” – because the Ebbefos Foundation was created to untie the knots of life for as many people as possible.

Result

The entire brand strategy was launched in October 2022 and rolled out on the Foundation’s website and social media. With the new strategy and eye-catching CVI including a creative and content toolbox, the Ebbefos Foundation was able to streamline and optimize communication and position its visions and messages in a competitive market.​