ESG-communication

Every word counts. But it needs to be followed by action before it really matters.

That’s why when we advise on sustainability communication, we always ensure that the ambitions you want to communicate are based on solid data and transparent accounts – and that there is a real desire for change behind the words.

Because greenwashing can become business critical. The Ombudsman has made it clear that general statements about sustainability are largely considered misleading marketing if they are not backed up by substantial life cycle analysis.

We help you find the balance

It’s positive that you can’t adorn yourself with borrowed green feathers. At the same time, however, we see a trend towards green blushing: the phenomenon where companies have their ambitions and reporting under control but neglect to communicate this and miss out on the opportunity to inspire others.

It’s a shame. A responsible corporate profile – with a focus on climate but also increased diversity, inclusion, equal rights, and the right to be who you are – increases interest in the brand among consumers, strengthens employee recruitment and creates value for investors. Several studies show that younger employees directly avoid companies without a clear and responsible profile.

In other words, sustainability and responsibility have become a part of business ethics.

On one hand, this has the effect that companies often move faster and with more resources than the political system – whether it’s minimizing environmental and climate impact or creating a workplace with room for everyone. On the other hand, it has created high ambitions and a desire to communicate these initiatives.

There are many ways to communicate about sustainability

However, many companies are unsure where to start. They fear that their efforts will backfire and think they need to be green rock stars to communicate ambitions for the future of the planet or set ambitious goals for equality and diversity.

We don’t see it that way, which is why we can help you figure out how best to communicate your efforts, ambitions, and goals. Sustainability communication touches almost all of Lead Agency’s services – from PR and analysis to campaigns, annual reports, and public affairs.

At Lead Agency, we have teamed up with The Footprint Firm to get as many companies and organizations as possible to become more sustainable, talk about it and inspire others to do the same.