Purpose & core story aligned activities in a shared strategic direction
Task
KIRKBI is a growing family-owned holding and investment company. They were tasked with defining a unifying purpose and core story for the organization that could set a shared direction for the company’s strategy across the activities LEGO Brand Group, Investments and Support. It was crucial for KIRKBI that the core story was anchored in the owner family’s direction for the future across generations.
Solution
Lead Agency facilitated the development of KIRKBI’s purpose and core story through in-depth interviews and meetings with family members and KIRKBI management. It was crucial that nothing was rushed through. Everything had to be fine-tuned so that the purpose and core story accurately reflected KIRKBI’s values and mission.
Result
The process was inclusive and thorough, bringing the entire organization together on the journey towards the shared direction. This resulted in a unifying purpose that sets the direction for KIRKBI’s activities and a core story that accurately reflects the organization’s long-term purpose and values.