Marianne Hjaltelin

CEO & Partner

As CEO of LEAD, Marianne is leading the company’s strategic direction and day-to-day management. Marianne works as an overall strategic partner to clients and our teams when developing strategies and high-profile activities.

Marianne believes that the value of authentic and meaningful storytelling will show at both the top and bottom lines. She is especially devoted to creating tangible, straightforward communication about societal responsibility, branding, sustainability, diversity, and democratic ownership. She has +20 years of experience in communication strategy, corporate and employer branding, campaigns, and leadership.

Marianne often takes the role of trusted advisor to management teams and CEOs. She has worked with numerous Danish and International brands and is proud to have helped many become power brands, often with sustainability at the core.​ Marianne has worked with clients in a broad range of industries including tech, agriculture, energy, retail, and finance.​

Marianne holds a master’s degree in History of Ideas from Århus University and an IT/Marketing education from Århus Business School.

Marianne has lost her heart to Copenhagen and enjoys exploring the city in her morning runs, kayaking in the harbor, or joining the great food and culture scene. Besides that, Marianne is equally passionate in her love for licorice and printed newspapers.