Louise Bendixen

Advisor

Louise is an advisor and project manager at Lead Agency and has built up a broad communications profile through several years of running numerous and diverse projects, albeit with a predominance of PR expertise. In addition, she is the Head of Talent and responsible for recruiting and managing Lead’s Junior Consultants.

As a communications advisor, she is particularly interested in – in the best possible way, down to word choice and punctuation ­– helping where we can push society in a positive direction. This applies whether we’re talking PR, campaigns, communication strategies or strong key narratives.

As a project manager, Louise is structured, process-oriented and, not least, detail-focused. She keeps an ice-cold overview that prohibits dropped balls and loose threads – but she also pays attention to the placement of commas, the clarity of a content piece and page 11, line 3 of the brief. This comes in handy when running large press events and red carpets as well as nationwide campaigns and clients’ external press offices.

Louise holds a degree in Communication from the Danish School of Media and Journalism and studied rhetoric and creative writing for six months at Queensland University of Technology in Australia. Before joining Lead, she was part of the communications team at an Aarhus-based training institute for psychotherapists and worked as a ghostwriter for a publishing house and as a regular writer for a publicly known psychologist.

Among others, Louise has solved tasks and run projects for Netflix, One\Third, Microsoft, EY and Uddannelsesnævnet.

Being from Western Jutland, Louise entered strange territory when moving to Copenhagen, but has come to love the lattes and sourdough buns with butter and cheese (BMO’s) of the Capital. A former ice skater/ballet dancer, she is inspired by soul-stirring series and talented, expressive writers of all kinds. New addition: In 2023, she walked a 55 km Little Mammut. Phew.