Corporate communication is first and foremost about protecting an organisation’s reputation.
Whether we are employees, politicians or consumers, we are increasingly making demands on the world around us and on companies and organisations to contribute actively to the development of society.
Prioritisation and overview
As a discipline, corporate communication covers both external and internal communication and is therefore a vast field that requires an overview and prioritisation of communication and efforts to achieve the desired results.
We help organisations optimise and prioritise their corporate communication to support the business strategy as effectively as possible.
In principle, many of our services fall under the discipline of corporate communication. However, we choose to highlight it here because many overlook the vital exercise of prioritising and planning communication across efforts and channels. This includes PR, marketing, social media, investor relations, crisis communication and, not least, internal communication.
A strategic approach focused on business objectives
A good branding and communication strategy is based on the organisation’s business strategy. It does so because purpose, narrative, sustainability ambitions, objectives and actions that are disconnected from the bottom line will be useless and thus lose credibility and legitimacy. Therefore, it is also crucial that good communication addresses how to reach the right target audiences through the right channels and at the right time.
Our client process around corporate communication often starts with a strategy process regarding communication and branding. Many choose to have us as their trusted advisor, who is deeply involved in the business and who can quickly and easily step in with the execution of various tasks within everything from PR, campaigns, events, crisis communication, digital efforts, internal communication tasks, analyses, etc.
Uanset hvor store eller små dine ressourcer og budgetter er, er du nødt til at prioritere.
Amalie Gaardo, Partner