Conferences & events
Conferences and events are a traditional but effective communication tool that supports many different communication objectives, such as agenda-setting, political influence, knowledge sharing or networking.
We must set clear goals
The reason we value this classic format is that meetings, conferences and events are an opportunity to bring together a specific group of people around topics, issues, disciplines and interests that are meaningful and valuable to them. And together, they gain access to knowledge, inspiration and messages that they can share, discuss and then disseminate in their work and networks.
Conferences, meetings and events – whether physical or digital – are an opportunity to position yourself as a thought leader in a specific field and to demonstrate the energy, commitment and competence that leadership in a field requires. At the same time, new relationships can be created, setting an agenda for the benefit of business, clients and stakeholders.
We must stand out
With so many conferences and events in the market, it’s essential to show great respect for participants’ and guests’ time and offer the highest quality content and inspiration, so they feel their time was well spent when they go home. Or put bluntly: We must avoid wasting people’s time at all costs.
Therefore, our approach to a successful conference, meeting or event design is to ensure a strong, creative and perhaps even branded concept. We need to ensure that the programme, speakers, debaters, and overall experience inspires, entertains and delivers high quality from start to finish. We have developed a “maturity curve” for a good conference, ensuring that activities and communication before, during and after give us the desired results.
All details must play to the letter
At the event itself, we make sure everything runs smoothly. Our experienced project managers ensure that detailed scripts are prepared, that moderators are thoroughly briefed in advance, and that the entire flow runs, including films, printed materials, and side events.
Digital conferences, meetings and events also place even greater demands on content and production quality. Here we have the experience that a setup designed very similar to a TV production provides a better experience for online guests.
(The maturity curve – consider whether to include it, but only in simple headings)
Conferences & events
Oplevelsen skal give mig den værdi jeg håber – og gerne mere til!
Amalie Gaardbo, Partner