Sofie is a Strategy Advisor at Lead Agency, working across communication strategy, insights, campaigns, creative concepts and digital platforms.

She thrives where strategy meets creativity, turning analysis and insights into ideas that have something to say and work in the real world – across media, platforms and audiences. In 2026, she was shortlisted at YCCA together with creative Alberte Hjort. She also brings solid PR experience, a sharp understanding of the media landscape and a way with words.

Sofie holds a degree in Communication from the Danish School of Media and Journalism and has also completed the Idea & Concept programme at the Danish School of Advertising. Before joining Lead, she worked with strategic communication at Spar Nord while freelancing as a journalist for a local media outlet.

At Lead Agency, she has worked with clients including Danske Bank, the Danish Vocational Education and Training Council, the IT University of Copenhagen, EuroSkills Herning 2025, EY, Bristol Myers Squibb and the City of Copenhagen.

Before joining Lead in 2024, Sofie spent a semester in Norway studying corporate social responsibility, reputation, power and democracy in the Nordic countries. When she was not studying, she could often be found behind a camera, adding Norwegian landscapes and portraits to her portfolio.

Outside work, Sofie balances friends, family and sports across Copenhagen. In summer, she prefers to combine all three with a trip on the Øresund in her family’s boat.