Sofie is a Junior Consultant at Lead Agency, where she works with campaign and concept development, PR and analysis.

She is studying her 6th semester of the Communication program at the Danish School of Media & Journalism and has previously worked as a Junior Consultant at Spar Nord. Here, she helped develop a Employee Advocacy for the bank’s employees from start to finish and gained experience in concept development, strategic communication, insights and video production, as well as consulting the bank’s other departments.

Alongside her studies, Sofie has also worked as a freelance journalist at MigogAalborg.dk, through which she has gained a lot of mileage and conducted numerous interviews with advertisers.

Prior to her arrival at Lead Agency, Sofie spent a semester in Norway, where she worked with social responsibility and CSR, identity, image and reputation work, as well as the allocation of power and democracy in the Nordic countries. In addition, Sofie could often be found with a camera in hand, updating her portfolio with portraits and landscapes.

In Norway, Sofie could also nurture her outdoorsy side with hikes in the beautiful nature of Sunnmøre. In her spare time, Sofie juggles friends, family, and sports time around Copenhagen – and in the summer, these three are often combined with a sailing trip in Øresund in the family boat.