Mette Næsby

Senior Advisor, Strategy

Mette Næsby develops brand and communication strategies and advises on how best to own a position in the market that is both credible, current and relevant. She has solved tasks for, among others, Doctors Without Borders, LEGO, Danfoss, Johnson & Johnson and the Danish Energy Agency and is particularly passionate about communication that inspires action and shifts attitudes.

Mette has many years of experience identifying and communicating the right message to the desired target group via the ideal channels, and with her insight into digital platforms and online behavior, she can devise and plan campaign strategies that take into account the strategic goals, the recipient as well as the platform.

If you have a large amount of data, a handful of reports and a few unfinished powerpoints, hand them to Mette, who loves to create order from chaos, and you will get a razor-sharp analysis and recommendation back.

Mette has a bachelor’s degree in Language and International Business Communication and a master’s degree in Culture, Communication and Globalization from Aalborg University. And although she now lives in a Copenhagen suburb, Aalborg will always be in her heart – and her accent.
When Mette is not working with communications or hugging her two children, she likes to rearrange the plants in her garden, watch intentionally bad tv shows or read books. At the moment she’s making her way through the Dune series. (Status: 2/6). She has a soft spot for sci-fi and fantasy and is looking forward to one day having the time to dust off her bow and arrow PlayStation.