As a junior consultant, Mads is part of the PR team at Lead Agency, where he works on a wide range of communication tasks. These include developing press materials, liaising with the media, and supporting media training, as well as contributing to strategic communication, concept development, and copywriting.

Mads studied at the Danish School of Media and Journalism in Aarhus and, before joining Lead Agency, spent a semester abroad in Mexico City. During his time there, he enhanced his expertise in ethics and broadened his understanding of international issues.

Throughout his studies, Mads has worked as a football commentator for 2nd and 3rd division matches at JFM Play, spending many weekends refining his language skills and deepening his knowledge of the game.

In his spare time, Mads enjoys off-the-beaten-track travel, having recently visited destinations like Belize, Albania, and the Faroe Islands. When he’s not travelling, he follows a wide range of sports – whether it’s cycling, football, or basketball.