Louise has extensive experience in leading and executing with her creative and commercial mindset, which always has the customer at the center, and ensures that considerations, needs and strategies are translated into actions and measurable results. With this ambition, Louise breaks down complex problems and structures and optimizes processes and projects to reach the end goals.

With a background in both media agency, media house and advertising agency, Louise has just over 10 years of experience in seeing clients, issues and not least opportunities from different perspectives. Perspectives that are put into play daily to drive customers and processes forward, map and develop opportunities and create overall success and stars at all stages.

As Chief Advisor, Louise advises in media- and campaign strategies, and digital solutions, as well as SoMe and creative content strategies.

Louise holds a BSc in Economics and Business Administration and a MSc in Marketing and Communication from Copenhagen Business School.

People often describe Louise as being straightforward and always thinking “We” before “I”.

Louise appreciates the simple things in life, such as a good glass of wine, a BMO and a coffee – and people with great humor and a good attitude.

In addition, she is a huge dog-lover. In fact, so much that one of her first questions when starting at Lead was whether there were any “office dogs”. Also, Louise is not afraid to pull out her phone to show off her archive of funny dog ​​videos – and she often has a hard time understanding why others don’t find them just as funny.