Lærke is a Senior Advisor at Lead Agency, specialising in digital strategy, content and data-driven communications. She advises pharmaceutical and life sciences clients on developing integrated communication strategies that engage target audiences and deliver measurable results – from strategic planning and channel strategy to activation, optimisation and performance measurement.

She holds a Master’s degree in Corporate Communication from Aarhus University and has nearly 10 years of experience in digital communications and marketing. She began her career as a paid social media specialist, building a strong understanding of audiences, channels and performance. Since then, she has moved into a broader strategic advisory role, with expertise spanning channel strategy, content, omnichannel communications, HCP and patient engagement, SEO/SEM and performance analytics.

With experience from both sides of the table – as both an agency advisor and a corporate communications specialist – Lærke understands how strong strategies are developed, embedded and translated into communication that creates value in practice.

Outside of work, you’ll often find Lærke staying active. Whether training or taking on a new physical challenge, she’s driven by curiosity, discipline and continuous improvement – preferably followed by a great meal.