Julie is a Senior Advisor at Lead Agency, working at the intersection of PR and strategic communication. She advises on press strategies that align closely with business objectives, as well as on the planning and execution of PR initiatives, crisis communication, and media training for executives, spokespersons and subject-matter experts.

With a background in journalism, Julie brings a broad network across the media landscape, a sharp news instinct, and a strong sense of what resonates and makes an impact in the press. She is driven by the power of a good story and communicates with confidence across platforms – digital, social, and traditional print.

Julie has advised clients including Danske Bank, Atea, Microsoft, DSB, Visa, the Danish Ministry for Gender Equality, Flyhjælp and Médecins Sans Frontières.

Before joining Lead, she spent more than six years working in news and investigative journalism at tv2.dk, TV 2 NEWS and TV 2 Dokumentar, including the award-winning investigative program Operation X.

Outside of work, Julie is passionate about exploring new restaurants. She keeps a list of more than 300 places she has either visited or plans to try. Inspiration often comes during her runs through Copenhagen – usually in the company of her running club. When it’s time to slow down, she relaxes with her knitting or a good book.