Julie is a journalist and advisor at Lead with a focus on PR and strategic communication. She takes a critical look at what needs to be published on behalf of our clients, advises on planning and executing media strategies and media trains spokespeople. She is driven by good storytelling and communicates confidently across platforms – digital, social and those that end up in print.

Before joining Lead, Julie worked with news and investigative journalism for more than six years. Both at tv2.dk, TV 2 NEWS and as a digital journalist in TV 2 Documentary, including Operation X.

Julie loves going out to eat. So much so that she has a list of more than 300 restaurants that she has either visited or plans to explore. She finds inspiration on her runs around Copenhagen, often in the company of her running club. Besides running and enjoying life, Julie has another great passion: celebrating birthdays. She simply loves to celebrate both her own and other people’s birthdays. And the gift, it may very well be a home-knitted sweater.