Lise

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Lise Helweg-Larsen

Junior Consultant

Lise is a Junior Consultant at LEAD and primarily works with target group analysis, behavioral design, consumer values, branding and technology. She believes that good communication is based on a deep understanding of human culture, behavior, and relationships.

Lise is studying for a master’s degree in Applied Cultural Analysis at the University of Copenhagen, where she combines hands-on projects for public and private clients with research-based knowledge. Lise holds a bachelor’s degree in Techno-Anthropology from Aalborg University in Copenhagen and a great interest in the relationship between people and technology. Before joining LEAD, Lise worked as a junior consultant at the consulting firm Maple, where she used qualitative methods to investigate and understand how to create lasting change, solutions, and products with people at the center. Prior to that, she worked with communication, film production and social media as a Student Assistant at the Mary Foundation.

After completing her bachelor’s degree, Lise took a break from her studies and went to Paris, where she learned French at the Sorbonne and worked at a wine bar. Here she got a penchant for French food, wine, and long lunch breaks. At home in Copenhagen, you often find Lise at a restaurant, where she either stands behind the bar or sits in it. If you need a good place to eat, Lise always has a recommendation and a tall tale about what goes on in the kitchen.